Sunday, December 22, 2019
The Value Of The Jewelry Market - 990 Words
According to the statistics from the IBEF (India Brand Equity Foundation, 2015) the estimated value of domestic jewelry market is about 70-75 Billion US Dollars. The Jewelry Market in India is expected to grow at a CAGR (Compounded Average Growth Ratio) of 15.95 per cent over the period 2014-2019. The potential market segments are Gender (Males, Females). Age (Baby boomers, Gen X, Gen Y). Income (High-income, Middle-income). Highly competitive international brands. Emerge in 3 forms: 1. ââ¬ËCorporate Giantsââ¬â¢ ââ¬â With a presence across various segments of the value chain. e.g. De Beers, Richemont (Cartier). 2. Volume Players ââ¬â Companies with depth and huge capacity in a single segment whether mining, diamond manufacturing or retailing. e.g. Tiffany Co. 3. Experts ââ¬â Companies that develop specialized expertise in niche areas at various points in the chain. e.g. Harry Winston, Bvlgari. Porterââ¬â¢s 5 Forces The Porterââ¬â¢s 5 Force Model identifies the relative strengths of five competitive forces on the exquisite jewellery industryââ¬â¢s competitive intensity and profit potential. Bargaining Power of Buyers (Low) Fragmented Market: The consumers of fine jewellery are largely fragmented across geographical locations e.g. US, UK, Asia-Pacific, thus their bargaining power is relatively low. â⬠¢ Product Differentiation: Products in the fine jewellery sector are highly differentiated. For example, affluent consumers pursue exclusive designs by Tiffanyââ¬â¢s renowned artists Paloma Picasso and FrankShow MoreRelatedGlobal Online Jewelry Marketââ¬âFocus on the U.S., China and India: (2013-2018) - Daedal Research1310 Words à |à 6 PagesView Report Details Global Online Jewelry Marketââ¬âFocus on the U.S., China and India: Opportunities and Trends (20132018) View Report Details Scope of the Report The report titled ââ¬Å"Global Online Jewelry Marketââ¬âFocus on the U.S., China and India: Opportunities and Trends (2013-2018)â⬠provides an in-depth analysis of the major jewelry markets like the U.S., China and India. It also accesses the key opportunities and underlying trends in the market and outlines the factors that are and willRead MoreTiffany and Co. 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